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Our Software Executive team has compiled a list of the questions we get asked most often in the Frequently Asked Questions below. If you're still not finding the answer you're looking for, please do not hesitate to contact us!

Software Executive Forum is where software leaders meet to share innovative ideas about how to build and grow sustainable, profitable software businesses. This event isn’t about how to scale up rapidly so you can sell your software company quickly – it’s about thinking through long-term strategies and business models. Our agenda covers topics like financing growth, building indirect sales programs, sales engine strategies, and leadership advice. At Software Executive Forum, open-dialogue sessions collide with dedicated networking for a vibrant conference experience.

C-level and VP executives at B2B software companies who want to network with their peers and spend a day focusing on how to grow their software business. Past attendees have represented a wide variety of software companies – from startups to mature companies, and from vertical applications to horizontal solutions. Our attendees are committed to the long-term success of their software businesses, and aren’t just focused on short-term scaling.

You deserve a day away from the office to focus on the bigger picture of your software business. You’ll hear from peers on stage – not vendor sales pitches – about mistakes they’ve made and lessons they’ve learned. We care about connecting passionate executives who care about the long-term health of their companies, and we know these are often different from the software businesses making tech news headlines for raising nine-figure rounds of financing. In between sessions, you’ll have plenty of time to grab business cards from fellow executives in the software world who you can lean on after the event to continue growing your business.

NEW YORK CITY | August 28, 2018

New York Marriott at the Brooklyn Bridge
333 Adams Street 
Brooklyn, NY 11201

SAN FRANCISCO | October 30, 2018

Hyatt Regency SFO 
1333 Old Bayshore Hwy 
Burlingame, CA 94010

2019 dates and locations TBA

The cost for an industry pass is $199. To reserve an industry pass, you must be currently working at a software, SaaS, or ISV (independent software vendor) company. We will decline all registrations that do not meet this criteria. Vendors such as payment processing companies, consultants, or hardware manufacturers that wish to attend should contact us for details on sponsorships or can purchase a single vendor pass.

Software Executive Forum passes are all inclusive - conference sessions, exhibit hall access, and networking are included. The program is fully catered with an exceptional spread including breakfast, multiple networking breaks, lunch, and a reception. You won't leave hungry!

We encourage all attendees to pre-register so we can have your badge ready for you the morning of the conference. Also, all attendees who register at least three weeks prior will receive a personalized gift! But, if you're able to join us last minute, we're more than happy to register you on-site! Please bring a business card for registration.

Please contact Taylor Hayes at to cancel your registration.

Software Executive Forum is a laid back event, so we suggest wearing whatever makes you comfortable. Some attendees will come in jeans, some will wear business casual attire, and some will be in suits. The temperature can vary drastically in the large rooms like the one we’re hosting this event in, so we recommend bringing an extra layer.

Yes! You will not leave a Software Executive Forum event hungry! We provide breakfast, multiple networking breaks with snacks, lunch, and a networking reception that features a delectable spread.

Please notify Taylor Hayes at of your diet restrictions so we can coordinate with the venue ahead of the event.

Yes, each event will provide access to Wi-Fi. The network and login information will be provided on-site.

We encourage all attendees to take advantage of networking opportunities, so load up on business cards! Also, make sure you bring your appetite, as the event is fully catered with an exceptional spread. 

New York City

There is on-site parking at the Marriott for a fee of $20/hour or $40/day (Valet parking also costs $40/day)

San Francisco

There is on-site self-parking at the Hyatt for a fee of $30/day. Bring your parking ticket to the event registration counter to receive a 25% discount.

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We're interested in having you join us! Please fill out the SPEAKER APPLICATION form and one of our team members will reach out to you.

Still have questions? We'd love to hear from you! Please email Taylor Hayes at