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Philadelphia 2017

October 12, 2017 | Hilton Philadelphia City Avenue

Exhibition & Sponsors

APG Cash Drawer





Code Corporation




EVO Payments





Touch Dynamic



North American Bancard (NAB)


1Rivet | Krishna Nair, CTO

Accenture | Jim Brennan, As-a-Service Leader

BlueStar | Jason Firment, Director, POS Solutions and Varcom

BlueStar | Mark Fraker, VP, Marketing

ChurnZero | You Mon Tsang, Founder & CEO

Corum Group | Ivan Ruzic, Vice President

Epson | Jerry Moy, Business Development Manager

Harvey Consulting Group | Jeff Harvey, Talent Acquisition

Journey Sales | Bill Butler, CEO

LoanLogics | John Alarcon, CFO

OBT Anywhere | Greg Plum, VP, Channel

Price Intelligently | Patrick Campbell, Co-founder & CEO

SaaS Capital | Todd Gardner, Founder & Managing Director

Simple Search LLC | Jason Tate, Partner

Software Executive Magazine | Abby Sorensen, Executive Editor

Software Executive Magazine | Matt Pillar, Chief Editor

Software Executive Magazine | Tim Ulrich, Publisher

The Small Business Web | Sunir Shah, President

Vantiv | Matt Ozvat, Head, Developer Integrations

Worldpay | Mike Frank, President, Head, Strategic Relationships


Thursday, October 12, 2017

Registration & Networking Breakfast

8:00AM - 9:00AM

Welcome & Conference Chair Opening Remarks

9:00AM - 9:10AM

Spotlight: Building a Software Company with the End in Mind

9:10AM - 10:00AM

There’s no easy way to build a valuable software company, but there are specific things executives can do to maximize that value when preparing for an exit, whether that exit is this year or farther down the road.

  • Ivan Ruzic, Vice President | Corum Group

Networking Refreshment Break

10:00AM - 10:30AM

What is the Ideal Software Pricing Stragety?

10:30AM - 11:20AM

Getting the price right is a key challenge for software companies. A panel of software executives will discuss KPIs, adjusting prices, contracts and billing, discounting, tiered pricing models, and SaaS.

  • John Alarcon, CFO | LoanLogics
  • Patrick Campbell, Co-Founder & CEO | Price Intelligently
  • Sunir Shah, President | The Small Business Web
  • Abby Sorensen, Executive Editor | Software Executive magazine (Moderator)

Exhibitor Introductions

11:20AM - 11:30PM

Everything you need to know about ISV Connect

11:30AM - 11:45AM

Blue Star’s ISV Connect Program benefits and how to get involved.

  • Jason Firment, Marketing Director, POS Solutions and Varcom | BlueStar
  • Tim Ulrich, Publisher | Software Executive Magazine (Moderator)

Exhibitor Introduction & Networking Lunch

11:45AM - 12:30PM

Overcoming the Tech Talent Shortage

12:30PM - 1:15PM

A keyword search on for “Software Engineer” jobs within 25 miles of Philadelphia shows 3,000+ open positions. Hiring, training, compensating, and retaining tech talent is crucial to the success of any software company, but it’s far from easy in today’s labor market.

  • Jeff Harvey, Talent Acquisition | Harvey Consulting Group
  • Krishna Nair, CTO | 1Rivet
  • Matt Ozvat, Head of Developer Integrations | Vantiv
  • Jason Tate, Partner | Simple Search
  • Matt Pillar, Chief Editor | Software Executive Magazine (Moderator)

Spotlight: Benchmarking Churn Across the SaaS Ecosystem

1:15PM - 2:00PM

How does your software company’s customer retention stack up compared to the rest of the industry?

  • Todd Gardner, Founder and Managing Director | SaaS Capital

Networking Refreshment Break

2:00PM - 2:30PM

Varcom 101

2:30PM - 2:45PM

Discovering the innovative VARCOM program and ISV success stories.

  • Jason Firment, Director, POS Solutions and Varcom | BlueStar

How to Build a Successful Reseller Program

2:45PM - 3:30PM

Discussing the factors an ISV needs to consider when deciding if a reseller program makes sense for them, including recruiting VARs, onboarding and training, balancing direct versus channel sales, reseller agreements, and pricing your software for the channel.

  • Jim Brennan, As-a-Service Leader | Accenture
  • Mike Frank, President, Head, Strategic Relationships | Worldpay
  • Jerry Moy, Business Development Manager | Epson
  • Greg Plum, VP - Channels | OBT Anywhere
  • Dean Reverman Global Marketing Manager | BlueStar
  • Matt Pillar, Chief Editor | Software Executive Magazine (Moderator)

Surefire Strategies for Raising Capital

3:30PM - 4:10PM

You’ve decided it’s time to raise capital, what’s next? Investors and ISVs who have successfully raised capital discuss formulating your elevator pitch, which parts of the business will be put under the most scrutiny by investors, and how to keep investors happy.

  • Bill Butler, CEO | Journey Sales
  • You Mon Tsang, CEO | ChumZero
  • Abby Sorensen, Executive Editor | Software Executive (Moderator)

Conference Chair Closing Remarks

4:10PM - 4:15PM

Networking Reception

4:15PM - 6:00PM