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San Francisco 2018

October 30, 2018 | Hyatt Regency at SFO

Exhibitors, Sponsors, and Association Partners


Epson America

Datacap Systems Inc.

First American Payment Systems

Paragon Payment Solutions

Touch Dynamic



The Strawhecker Group

Alliance of CEOs



Tuesday, October 30, 2018

Registration & Networking Breakfast

Collect your badge at the registration and head over to the catered breakfast spread to enjoy while you mingle with fellow attendees.

Welcome & Conference Chair Opening Remarks

Abby Sorensen, Executive Editor of Software Executive magazine, kicks off the morning with opening remarks.

Running Your Software Company With The End In Mind

No matter what stage your software company is at now, there are steps you can take today to improve its value. Whether you are looking to exit this year or 20 years from now, you should run your software business with the end in mind. We didn’t invite an M&A expert to Software Executive Forum to tell you how to build the next unicorn. Instead, you’ll hear practical tips and learn about M&A market trends that will help you run a sustainable, profitable software business that is worthy of an optimal exit when the time comes.

  • Marc O'Brien, VP, Software M&A | Corum Group
Networking Refreshment Break

Head over to the exhibit hall to grab a quick snack while you digest the previous discussion with your peers.

Financing Software Growth the Smart Way

You’ve decided it’s time to floor the gas pedal towards growth, but you don’t have the cash to do it. What’s next? Keep bootstrapping? Find a VC round? Sit down with an alternative debt lender? Make tough resource decisions to free up more capital? A panel of software CEOs and founders will share realistic strategies for how they financed the growth of their software companies.

  • Steve Johnson, Founder |
  • Kevin Kogler, Founder & President | MicroBiz POS
  • Conor Lee, Founder & CEO | HipLead
  • Hung Nguyen, President & CEO | LogiGear
  • Dinesh Saparamadu, Founder | Apptizer
  • Abby Sorensen, Executive Editor | Software Executive magazine (Moderator)
Networking Lunch

Lunch is served! Take the hour to fill up (if you haven't already!) and network with exhibitors and peers.

Relying On A Direct Sales Model Will Bankrupt Your Software Company

Did you know 70% of all revenue created by tech companies is generated by or fulfilled through a partner of some kind? That’s because direct sales teams are expensive, and the model can’t reach your entire potential customer base. If you’re only selling software direct, you’re leaving cash on the table. This panel will tackle your questions on resellers, referral partners, distributors, and vendor relationships -- all of which can help get your software in the hands of more customers. We’ll explain how to structure and support various sales channels, and why you need to treat indirect sales partners with the same discipline you apply to your internal sales operation.

  • Elizabeth Dabagian, Director of Channel Sales, North America | Monetate
  • P.E. Perruchot de La Bussière, General Manager, Channel & Business Development | Vend
  • Dean Reverman, Global Marketing Manager | BlueStar
  • David Saxon, VP Channel Sales & Partnerships | Heap
  • John Kirk, President & CEO | RSPA (Moderator)
Networking Refreshment Break

There's more delectable eats in the exhibit hall! Don't miss out on the regionally flavored snacks while you mingle with your fellow attendees.

Cutting Through The Customer Success Noise

Creating a Customer Success strategy can’t be done with a few new hires and some fancy titles on business cards and email signatures. A truly effective Customer Success operation is driven by data and has revenue responsibilities. A panel of CCOs and VPs of Customer Success share what they do and what they measure to fight churn, boost upsell, and create more engaged customers.

  • Matt Collier, VP of Customer Success | Marketo
  • Allison Pickens, COO | Gainsight
  • Trish Sparks, Chief Customer Officer | Demandbase
  • J.B. Wood, CEO | TSIA
  • Abby Sorensen, Executive Editor | Software Executive magazine (Moderator)
3 Ways to Improve your software company's culture in 30 minutes

There are some things you just can’t learn in business school. You can’t code your way to a strong workplace culture. We asked 3 software CEOs to share an in-depth example of something they did that had a dramatic impact on company culture. They’ll each get 10 minutes, then we’ll roll out the bar and hors d'oeuvres so you can share your own war stories and ideas during the last networking hour. Running a successful software business is less stressful if you and your colleagues start work everyday in an enjoyable, exciting, supportive environment.

  • Quang Hoang, CEO | Plato
  • Vasco Pedro, CEO & Co-Founder | Unbabel
  • Stan Schneider, CEO | RTI
Conference Chair Closing Remarks

Abby Sorensen, Executive Editor of Software Executive magazine, sums up the day's takeaways.

Networking Reception

You're invited to join us for an open bar reception featuring heavy hor d'oeuvres, desserts, and music!

Conference Concludes